Emway Overview
Leading The Regional Market
NO. 1 IN DOMESTIC BRAND BUILDING
PRODUCT DEVELOPMENT & MANUFACTURING COMPETENCE
DIGITAL & MARKETING SOLUTIONS
WE CHAMPION FUN
With 50+ years in the toy business, and management’s collective 100+ years in the industry; Emway’s competitive advantage is understanding products and identifying unique opportunities facing stakeholders in the region and wider toy market.
Emway’s strength comes from its unparalleled distribution network – with over 300 retailers served across 30,000+ unique locations in Singapore & Indonesia. Management’s regional familiarity with the SEA culture, language & norms has provided Emway an edge in building brands over the years.
We are, and continue to be the single largest toy distributor with our portfolio of toys and children’s products covering multiple play patterns and price points; positioning us well to cater to every layer and channel within the market.
MILESTONE
BRAND BUILDING THROUGH THE YEARS
DISTRIBUTION & LOGISTIC
EXCEPTIONAL DISTRIBUTION NETWORK
Indonesia
Headquartered in Gandaria City Office Tower since 2010 in a 20,000 sq.ft office with over 600 full-time staff. 200,000 sq.ft owned distribution centre within the greater Jakarta area. With complicated logistics across the vast archipelago we keep a tight control by managing our own central distribution in Jakarta and three regional DCs (Medan, Surabaya, Bali). We operate a fleet of 20+ trucks operating six days a week.
Singapore
Emway Singapore operates out of the third level in multi -level industrial/ warehouse complex strategically located near the Port of Singapore. The total space is over 21,000 sq.ft. Emway Singapore has over 40 full-time staff in sales, marketing, trade-marketing, and warehousing to service our customer base in Singapore, with over 150 locations on an island just 40 km wide. We own and operate a fleet of four trucks which are used for most deliveries.