Emway Overview

Leading The Regional Market

UNPARARELLED NATIONWIDE DISTRIBUTION NETWORK
NO. 1 IN DOMESTIC BRAND BUILDING
PRODUCT DEVELOPMENT & MANUFACTURING COMPETENCE
DIGITAL & MARKETING SOLUTIONS

WE CHAMPION FUN

With 50+ years in the toy business, and management’s collective 100+ years in the industry; Emway’s competitive advantage is understanding products and identifying unique opportunities facing stakeholders in the region and wider toy market.

Emway’s strength comes from its unparalleled distribution network – with over 300 retailers served across 40,000+ unique locations in Singapore & Indonesia. Management’s regional familiarity with the SEA culture, language & norms has provided Emway an edge in building brands over the years.

We are, and continue to be the single largest toy distributor with our portfolio of toys and children’s products covering multiple play patterns and price points; positioning us well to cater to every layer and channel within the market.

MILESTONE

BRAND BUILDING THROUGH THE YEARS

1970

Appointed Fisher-Price distributor for Asia

1994

Established operations in Indonesia with the distribution rights of Mattel Brands

2000's

Acquired distribution rights for other major toy brands – Spinmaster, Moose, Takara Tomy, Zuru and many more

2010

Moved our Indonesian HQ to Gandaria City – 20,000 sq.ft owned office

2013

Moved our warehouse & DC to a 200,000 sq.ft owned facility on the outskirts of Jakarta to facilitate growing demand nationwide

2015

Established EMCO export business. Now covering 55+ markets

2016

Distribution network in Indonesia exceeds 30,000 stores

2020

EMCO partners with Disney & Marvel on a long term, multi-market, licensing partnership

2022

EMCO awarded Superbrands™ status in Indonesia

2024

Emway celebrates 30 years of business in Indonesia

DISTRIBUTION & LOGISTIC

EXCEPTIONAL DISTRIBUTION NETWORK

Indonesia

Headquartered in Gandaria City Office Tower since 2010 in a 20,000 sq.ft office with over 600 full-time staff. 200,000 sq.ft owned distribution centre within the greater Jakarta area. With complicated logistics across the vast archipelago we keep a tight control by managing our own central distribution in Jakarta and three regional DCs (Medan, Surabaya, Bali). We operate a fleet of 20+ trucks operating six days a week.

Singapore

Emway Singapore operates out of the third level in multi -level industrial/ warehouse complex strategically located near the Port of Singapore. The total space is over 21,000 sq.ft. Emway Singapore has over 40 full-time staff in sales, marketing, trade-marketing, and warehousing to service our customer base in Singapore, with over 150 locations on an island just 40 km wide. We own and operate a fleet of four trucks which are used for most deliveries.