It all started with an IDEA. In 2010, Emway launched EMCO to address the vast potential of the Indonesian mass market. As of 2023, EMCO is our largest and fastest growing brand, with distribution in over 50+ international markets
EMCO TOYS
THE DEMOCRATIZATION OF PLAY
What started with one item to cater to the Indonesian mass market, EMCO is now Emway’s largest and fastest growing brand in Indonesia. EMCO has cumulatively over 600 SKUs in its product range since inception. EMCO has been able to add value by providing more affordable solutions to the end consumer without compromising on product safety and quality
PARTNER BRANDS
OUR KEY BRANDS
Emway markets & distributes several household brand names in its portfolio. Emway also works closely with IP owners such as Disney, Warner Media, ViacomCBS, Universal and more on holistic retail & activation solutions and franchise management
RETAIL PARTNERS
EXTENSIVE OMNICHANNEL DISTRIBUTION
Speciality & Baby Stores
Department Stores
Hypermarkets
Supermarkets
Convenience Stores
Book Stores
E-Commerce
Speciality & Baby Stores
Department Stores
Hypermarkets
E-Commerce
Gift Shop
EVENTS & ACTIVATIONS
BUILDING ON GROUND EXPERIENCES
EMCO SUPER BRANDS
EMCO has been officially recognized as the first Superbrands Toy brand in Indonesia. As a leader in the industry, we are committed to making innovative and exciting toys that are accessible to all children in Indonesia.
EMWAY BEST IN FIELD
EMCO kicks off their soccer match, inspiring Indonesia’s next generation to chase their soccer dreams and encouraging them to play and have fun.
EMWAY CHARITY PLAYDATE
EMCO brings joy to foundation children at Taman Wiladatika Cibubur charity event, spreading kindness, hope, and knowledge in fun activities for a brighter future.
DIGITAL TOUCH POINTS
CONNECTING WITH OUR ONLINE AUDIENCE
We have created a digital ecosystem to supplement our physical & offline offering to enhance engagement
ONLINE CHANNELS
We connect with our online audience through dynamic and engaging online channels, building a strong community of loyal customers.
ECOMMERCE
We use an intuitive e-commerce platform, providing a convenient and hassle-free shopping experience.
INFLUENCER PARTNERSHIP
We partner with influencers to connect with their online audience, amplifying our brand awareness and reaching new customers through trusted voices.