It all started with an IDEA. In 2010, Emway launched EMCO to address the vast potential of the Indonesian mass market. As of 2023, EMCO is our largest and fastest growing brand, with distribution in over 50+ international markets
What started with one item to cater to the Indonesian mass market, EMCO is now Emway’s largest and fastest growing brand in Indonesia. EMCO has cumulatively over 600 SKUs in its product range since inception. EMCO has been able to add value by providing more affordable solutions to the end consumer without compromising on product safety and quality
Emway markets & distributes several household brand names in its portfolio. Emway also works closely with IP owners such as Disney, Warner Media, ViacomCBS, Universal and more on holistic retail & activation solutions and franchise management
EMCO has been officially recognized as the first Superbrands Toy brand in Indonesia. As a leader in the industry, we are committed to making innovative and exciting toys that are accessible to all children in Indonesia.
EMCO kicks off their soccer match, inspiring Indonesia’s next generation to chase their soccer dreams and encouraging them to play and have fun.
EMCO brings joy to foundation children at Taman Wiladatika Cibubur charity event, spreading kindness, hope, and knowledge in fun activities for a brighter future.
We have created a digital ecosystem to supplement our physical & offline offering to enhance engagement
We connect with our online audience through dynamic and engaging online channels, building a strong community of loyal customers.
We use an intuitive e-commerce platform, providing a convenient and hassle-free shopping experience.
We partner with influencers to connect with their online audience, amplifying our brand awareness and reaching new customers through trusted voices.