Brand Show 2025: Showcasing Global Brands with Strategic Impact in Indonesia

At PT EMWAY GLOBALINDO, our commitment goes beyond importing products—we bring brands to life. One of the key initiatives that reflects this vision is our annual Brand Show, an exclusive event where we showcase the international brands we represent in Indonesia.

Held once a year, the EMWAY Brand Show is more than just a product exhibition. It is a carefully curated platform to introduce each brand’s Unique Selling Proposition (USP), highlight upcoming big bets, and demonstrate how each product is played or used. This ensures that the value of every brand is clearly communicated to potential partners and buyers.

Strategic Brand Exposure to Key Retail Channels

We understand that product success in Indonesia depends heavily on proper brand exposure and effective distribution. That’s why we invite top-tier retailers, conventional stores, and key buyers from across the country to attend the Brand Show. These strategic partners are given firsthand experience of our brands, helping them make informed purchasing decisions and preparing the groundwork for successful in-store placement.

Amplifying Brand Launches with KOLs and Influencers

To support the end-to-end promotion of our brands, we also involve mega Key Opinion Leaders (KOLs), YouTubers, and social media influencers in the event. Their presence is part of our comprehensive digital marketing strategy to generate excitement and awareness for new product launches in Indonesia. Through unboxing videos, live demonstrations, and social media campaigns, we ensure our brands reach not only buyers—but also millions of Indonesian consumers.

Building Brands, Not Just Importing Products

We understand that product success in Indonesia depends heavily on proper brand exposure and effective distribution. That’s why we invite top-tier retailers, conventional stores, and key buyers from across the country to attend the Brand Show. These strategic partners are given firsthand experience of our brands, helping them make informed purchasing decisions and preparing the groundwork for successful in-store placement.

Why Our Brand Show Matters

Product Education: Retailers and partners understand how each product works and what sets it apart.

Buyer Confidence: Demonstrating product appeal and demand builds trust with potential buyers.

Market Readiness: Our integrated marketing plan ensures the brand is ready for launch and sustained growth.

Influencer Amplification: Influencers expand reach and generate organic buzz before products even hit the shelves.

By combining brand strategy, product knowledge, and market activation, the EMWAY Brand Show ensures every brand we represent gets the visibility, support, and momentum it needs to thrive in Indonesia’s competitive market.