EMCO: The First Superbrands Toy Brand in Indonesia

A toy brand being recognized as a Superbrands is a significant achievement in the industry, reflecting the brand’s commitment to quality and customer satisfaction. This honor not only identifies a toy brand’s market dominance and longevity but also its impact on the lives of children.

The Superbrands award serves as a seal of approval for parents and consumers, assuring them that the brand’s products are not only exciting and innovative but also safe and dependable. Given the importance of play in a child’s development, naming a toy brand a Superbrands can make a significant difference in the lives of children and families.

It demonstrates the brand’s commitment to making play and learning accessible to all.

EMCO is a Leading Toy Brand

Indonesia’s toy industry is thriving and EMCO stands out as a leader among the top players. In a survey conducted by AC Nielsen, the official survey agency for Superbrands, EMCO has been named the first Superbrands Toy brand in Indonesia.

The survey, which was conducted in six Indonesian cities – Jakarta, Bandung, Surabaya, Medan, Semarang, and Makassar – evaluated EMCO brand image against five strict criteria: market dominance, longevity, goodwill, customer loyalty, and overall market acceptance.

The CEO of EMCO stated in an official statement, “We are honored to be named Indonesia’s first Superbrands Toy brand. This accomplishment demonstrates our dedication to creating innovative and exciting toys accessible to all children in the country. We will keep working hard to bring joy and excitement to children all over the world.”

EMCO History: Play and Educate

EMCO was developed in 2009 by EMWAY (a leading toy distributor in SEA) to cater to Indonesia’s growing mass market segment. As an industry leader, EMCO is dedicated to creating innovative and exciting toys that are accessible to all children in Indonesia. The company’s designation as a Superbrands reflects this dedication, as well as the positive impact its toys have had on the lives of children across the country.

EMCO is a company that understands the importance of play in a child’s development. It is this understanding that drives the company to create toys that not only entertain but also educate and inspire. From board games, dolls, and vehicles to action figures, EMCO has a wide range of toys that cater to children of different ages and interests.

Conclusion

Being recognized as Superbrands is a significant achievement for EMCO and a testament to the company’s hard work and dedication to providing high-quality toys to children. The award distinguishes EMCO from its competitors, demonstrating its superiority in the toy industry and cementing its position as a market leader.

In an era where many companies prioritize profits over quality, it is refreshing to see a company like EMCO focus on making a positive impact on the lives of children. The company’s commitment to making play and learning accessible to all is truly commendable and sets a standard for other companies in the industry to follow, and we look forward to seeing the company’s continued growth and success in the future.